About
Why a mosaic
A mosaic is lots of small, deliberate pieces that only make sense together. That’s how we think about marketing: brand, website, campaigns, content and the CRM are individual tiles, and the picture only works when they’re laid with the same plan.
Founder & Director
Meet Glyn Hurll
Glyn is a fractional CMO and marketing director who has spent his career leading marketing in technology, B2B and technology-led consumer businesses. He has sat on the client side of dozens of agency relationships, and founded The Marketing Mosaic to build the agency he always wanted to hire.
That means senior people on every project, strategy and execution in the same room, and the HubSpot setup treated as part of the creative brief rather than someone else’s problem. Glyn leads every engagement personally and remains available as a fractional CMO to clients who need board-level marketing leadership alongside the agency team.
| Role | Founder & Director · Fractional CMO |
| Background | Marketing director · Technology, B2B & tech-led B2C |
| Based | United Kingdom · remote & on-site |
How we work
How a project runs
01
Discover
Weeks 1–2
Stakeholder interviews, audience insight and an audit of your brand, channels, data and tools. We find out what is really going on before we recommend anything.
02
Design
Weeks 3–5
Strategy, creative direction and technical architecture agreed together, so the brand, the build and the CRM are planned as one piece.
03
Build
Weeks 6–12
Design, development, content and HubSpot configuration delivered in sprints, with you seeing progress every week rather than a big reveal.
04
Run
Ongoing
Launch, measure and improve. Retained support for creative, campaigns and the platform, with monthly reporting against the goals we set together.
The team
Senior specialists, no juniors learning on your budget
Strategy & brand
Planners and brand strategists who have led marketing in-house and know what a board needs to see.
Design & creative
Art directors, designers and writers working across identity, campaigns, content and motion.
Digital & development
UX designers and developers building on HubSpot CMS, WordPress and headless stacks.
HubSpot & RevOps
Certified HubSpot specialists and RevOps consultants who live in portals, pipelines and reports.
Who we work with
Built for businesses where technology drives the proposition
Technology & SaaS
Software, platforms, cyber, data and IT services that need product capability turned into a clear commercial story, and the pipeline engine behind it.
Positioning · Product marketing · PLG & sales-led · ARR growth
B2B services
Professional services, industrial, logistics and specialist B2B firms with long, considered sales cycles and multiple decision-makers to win over.
ABM · Thought leadership · Sales alignment · Key accounts
Technology-led B2C
Apps, fintech, marketplaces and digital-first consumer brands that need brand and performance working together, not pulling in different directions.
Brand building · Acquisition & retention · CAC/LTV · Lifecycle